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The Regular Jeans

Name: The Regular Jeans
Brand: ASKET
SKU: BJ3-WR-GYW
Price: 170 EUR
Availability: InStock

170 EUR

100% organic cotton. 13,5oz mid-weight denim with a structured hand. Cut, sewn and washed in Italy. Mid-rise waist, regular fit, straight cut leg. Available in waist and length options.

A relaxed silhouette with a mid-rise waist and a straight, standard-length leg for a clean, timeless look.

Grey Wash

Select Variant (3)
Slim fit
Regular fit
Loose fit
Reviews
Score of 4.923077 out of 5 stars
(13)
Select a rating for filtering reviews, from 1 star (lowest) to 5 stars (highest)
Rating
All ratings
Ana T.
Great fit and very good
Great fit and very good quality.
Published date
2026-10-13
Alexandra P.
Timmess Jeans
I really love the quality of the materials and how well these jeans are made. They have such a great, timeless shape that can easily be styled with so many different looks. I also really love the beautiful, rich blue color. So far, I’ve only had the chance to try them on, but I’ll share more feedback soon once I’ve worn them properly!
Published date
2026-08-29
Katrien M.
Favourite jeans
I really love these ones. It’s a nice fit and they feel very comfortable. I feel good and confident in them. I’m 1m68 and picked length 30 as I don’t like them to fall too much on my shoes.
Published date
2026-06-19
Akvile G.
Great jeans
Fits nicely around the waist and thighs. As a jeans hoarder I can tell- really great quality product. My measurements are 74-smallest waist part, 104cm- hips. I am 177cm tall. Hope it helps!
Published date
2026-06-12
August B.
Need these in more washes!
Gifted my wife these jeans and she's obsessed with the fit, comfort and wash.
Published date
2026-05-26

Size & Fit

Our women's regular fit jeans feature a mid-rise waist designed to sit on the waistline, a relaxed straight cut leg with standard length to cover the top of your shoe.

The model is 178cm/5'10” tall and wears the The Regular Jeans in size 26/34.

Compare an item you own to our detailed measurement chart using our instructions below.

All measurements are garment measurements - take them on the garment lying out flat, not on the body. Please note actual garment measurements can vary +/- 1.5cm

Inseam	W24	W25	W26	W27	W28	W29	W30	W31	W32	W33
L30	73.5	73.5	73.5	73.5	73.5	73.5	73.5	-	-	-
L32	-	-	78.5	78.5	78.5	78.5	78.5	78.5	78.5	78.5
L34	-	-	-	83.5	83.5	83.5	83.5	83.5	-	-

Measurements	W24	W25	W26	W27	W28	W29	W30	W31	W32	W33
Waist	35.2	36.5	37.7	39	40.2	41.5	42.8	44	45.3	46.5
Hip	46	47.2	48.5	49.7	51	52.2	53.5	54.7	56	57.2
Thigh	29	29.7	30.5	31.2	32	32.7	33.5	34.2	35	35.7
Bottom	19.6	19.9	20.2	20.5	20.8	21.1	21.4	21.7	22	22.3
Front Rise	27	27.4	27.8	28.2	28.6	29	29.4	29.8	30.2	30.6
Back Rise	36.1	36.8	37.5	38.2	38.9	39.6	40.3	41	41.7	42.4

A. INSEAM Measure straight down the inside seam of the leg, from the crotch to the bottom of the leg.

B: WAIST Flatten the waistband fully and measure straight across the top edge.

C: HIP Measure from the lower edge of the pocket on one side, to the end of the fly, and back to the lower edge of the other pocket.

D: THIGH Flatten and measure straight across the leg, from just below the crotch to the outside seam of the leg.

E: BOTTOM LEG Measure straight across the bottom of the leg.

F: FRONT RISE Measure from the top of the waistline across the front closure and down the crotch.

Mid-rise waist, regular fit, straight cut leg

Standard length

Shipping & Returns
Find available shipping options as well as information on payments, returns and exchanges below.
Available payment options are Apple Pay, Google Pay, Visa, Mastercard, PayPal and Klarna.
Exchanges are free of charge:
Return shipping is provided and we ship your replacement items for free.
Returns are subject to a fee of 6 EUR:
For partial order refunds, you are refunded for returned items, less the return shipping fee
For full order refunds, you are refunded for all items and any outbound shipping fees paid, less the return shipping fee
Return in store for free
If you have access to one of our stores, you can always return orders, partially or fully, free of charge to an Asket store.
Returning items
Returns must be shipped or postmarked within 30 days of being received. Returned goods must be returned in unused condition with all original packaging intact.
To return items for exchange or refund, go to the return page and sign in with your e-mail address and order number to receive instructions on how to return your items, select items for exchange or refund.
Exchanging items
You can exchange any item for the same style in a different color or size, as long as it is in stock. If you wish to exchange it for a different style, we kindly ask that you return the item for a refund and place a separate order for the new garment.
Note: Our different denim jeans washes are considered separate product styles and cannot be exchanged as different colors within the same style.
Replacement items are shipped within one business day from when you register your return online. If return items are not received by Asket, customers have to recompense for them. Abuse of our exchange policy will lead to suspension from asket.live.
Store Availability
Select waist
Select length
Please select size and length options to see availability

Our grey wash Regular Jeans are cut from robust, non-stretch organic cotton denim for a classic, straight-leg silhouette. With a mid-waist rise and timeless proportions, they offer an authentic, versatile fit designed for everyday wear.

Release
2026
Version
1.0
Fiber composition
100% organic cotton
Fabric construction
3/1 Twill weave
Fabric weight
13,5oz
Buttons
Recycled metal
Lining
Pocket 100% organic cotton
Fly
Button fly

13oz 3/1 twill denim

Metalbottoni recycled metal buttons and rivets

2 back pockets, 2 front pockets, 1 coin pocket

Our black denim jeans fabrics are milled by trusted Turkish denim mills, who source their organic cotton from nearby farms in Turkey. Like all our denim, we partner with our Italian denim manufacturer Incom to cut, sew and wash our jeans in Italy.

How it's made

Component/ProcessSupplierCountryLast Visited

Packing
INCOM Spa - Industria Confezioni Moderne
Urbania, Italy Est. 1976-01-01
Incom S.P.A is located in the mountainous village of Urbania, 50km inland from Pesaro on the Italian east coast. Run by Paolo, the second generation management of the family business, the factory is built on over 70 years of apparel experience, with the past 50 years focused nearly exclusively on denim. Incom's facilities are renowned for their high tech equipment and demanding quality standards. At Incom's Urbania facility our denim is developed and sampled. For regular productions, the Urbania facility handles the first and last steps of our denim manufacturing: sourcing, fabric quality control and cutting, as well as quality control and packing of the final garment. Sewing and washing is carried out by close partners located within 2 hours of driving.
Employees
69
Salary
1685 EUR/month
Employees Work Hours
7.30-4pm
Tier
manufacturing
Last Visit
2022-11-01
Italy
2022-11-01
Pressing
INCOM Spa - Industria Confezioni Moderne
Urbania, Italy Est. 1976-01-01
Incom S.P.A is located in the mountainous village of Urbania, 50km inland from Pesaro on the Italian east coast. Run by Paolo, the second generation management of the family business, the factory is built on over 70 years of apparel experience, with the past 50 years focused nearly exclusively on denim. Incom's facilities are renowned for their high tech equipment and demanding quality standards. At Incom's Urbania facility our denim is developed and sampled. For regular productions, the Urbania facility handles the first and last steps of our denim manufacturing: sourcing, fabric quality control and cutting, as well as quality control and packing of the final garment. Sewing and washing is carried out by close partners located within 2 hours of driving.
Employees
69
Salary
1685 EUR/month
Employees Work Hours
7.30-4pm
Tier
manufacturing
Last Visit
2022-11-01
Italy
2022-11-01
Washing
Green Lab Srl
Grottammare, Italy Est. 2017-01-01
Employees
43
Salary
1600 EUR/month
Employees Work Hours
8h
Tier
manufacturing
Last Visit
2024-07-04
Italy
2024-07-04
Sewing
St. Service Srl
Frigento, Italy Est. 2020-01-01
Employees
20
Salary
1300 EUR/month
Employees Work Hours
8h
Tier
manufacturing
Last Visit
2024-07-03
Italy
2024-07-03
Cutting
INCOM Spa - Industria Confezioni Moderne
Urbania, Italy Est. 1976-01-01
Incom S.P.A is located in the mountainous village of Urbania, 50km inland from Pesaro on the Italian east coast. Run by Paolo, the second generation management of the family business, the factory is built on over 70 years of apparel experience, with the past 50 years focused nearly exclusively on denim. Incom's facilities are renowned for their high tech equipment and demanding quality standards. At Incom's Urbania facility our denim is developed and sampled. For regular productions, the Urbania facility handles the first and last steps of our denim manufacturing: sourcing, fabric quality control and cutting, as well as quality control and packing of the final garment. Sewing and washing is carried out by close partners located within 2 hours of driving.
Employees
69
Salary
1685 EUR/month
Employees Work Hours
7.30-4pm
Tier
manufacturing
Last Visit
2022-11-01
Italy
2022-11-01

Finishing
Orta Anadolu Ticaret ve Sanayi İşletmesi T.A.Ş.
Kayseri, Türkiye Est. 1953-01-01
Founded in 1953 in Kayseri, Turkey, Orta Anadolu (Orta) began as a spinning and weaving company and transitioned into full-scale denim manufacturing in 1985. Today, Orta operates a vertically integrated supply chain — from yarn production to finished fabric — enabling full control over each stage of denim creation. We partner with Orta for our black and grey-wash Men's and Women's denim fabrics.
Employees
1101
Employees Work Hours
3 shifts
Tier
milling
Türkiye
-
Weaving
Orta Anadolu Ticaret ve Sanayi İşletmesi T.A.Ş.
Kayseri, Türkiye Est. 1953-01-01
Founded in 1953 in Kayseri, Turkey, Orta Anadolu (Orta) began as a spinning and weaving company and transitioned into full-scale denim manufacturing in 1985. Today, Orta operates a vertically integrated supply chain — from yarn production to finished fabric — enabling full control over each stage of denim creation. We partner with Orta for our black and grey-wash Men's and Women's denim fabrics.
Employees
1101
Employees Work Hours
3 shifts
Tier
milling
Türkiye
-
Yarn dyeing
Orta Anadolu Ticaret ve Sanayi İşletmesi T.A.Ş.
Kayseri, Türkiye Est. 1953-01-01
Founded in 1953 in Kayseri, Turkey, Orta Anadolu (Orta) began as a spinning and weaving company and transitioned into full-scale denim manufacturing in 1985. Today, Orta operates a vertically integrated supply chain — from yarn production to finished fabric — enabling full control over each stage of denim creation. We partner with Orta for our black and grey-wash Men's and Women's denim fabrics.
Employees
1101
Employees Work Hours
3 shifts
Tier
milling
Türkiye
-
Combing
Orta Anadolu Ticaret ve Sanayi İşletmesi T.A.Ş.
Kayseri, Türkiye Est. 1953-01-01
Founded in 1953 in Kayseri, Turkey, Orta Anadolu (Orta) began as a spinning and weaving company and transitioned into full-scale denim manufacturing in 1985. Today, Orta operates a vertically integrated supply chain — from yarn production to finished fabric — enabling full control over each stage of denim creation. We partner with Orta for our black and grey-wash Men's and Women's denim fabrics.
Employees
1101
Employees Work Hours
3 shifts
Tier
milling
Türkiye
-
Ginning
Unknown (Turkey)
Türkiye
-
Farming
Unknown (Turkey)
Türkiye
-

Fabric Supplier
Copen United Ltd
Bulgaria
-
Finishing
Zibo Lianyu Printing and Dyeing Technology Co Ltd
China
-
Piece dyeing
Zibo Lianyu Printing and Dyeing Technology Co Ltd
China
-
Weaving
Shandong Shengrun Textile CO LTD
China
-
Spinning
D&Y Textile (Malaysia) Sdn Bhd
Malaysia
-
Combing
Unknown (USA)
United States
-
Ginning
Unknown (USA)
United States
-
Farming
Unknown (USA)
United States
-

Buttons
Metalbottoni
Italy
-
Rivets
Metalbottoni
Italy
-
Sewing thread
Rama Srl
Italy
-
Main label
Rudholm & Haak (HK) Ltd
Hong Kong SAR China
-
Care label
Rudholm Portugal Lda
Portugal
-

Incom Spa

Incom's facilities are renowned for their high tech equipment and demanding quality standards. At Incom's Urbania facility our denim is developed and sampled.

Cost, resource and impact breakdown

For every garment, we not only disclose the full supply chain, but also its monetary and resource cost structure along with the resulting CO2e emissions. Impact is calculated in kg of climate change CO₂ equivalent. Figures refer to garment production (raw material to finished garment) and exclude post-purchase lifecycle stages (shipping, use phase, end of life).

Learn more here

Component	Cost	Co2	Water	Energy
Assembly	30.7 EUR	1.7 kg	0.7 l	-
Main Fabric	9.8 EUR	8.05 kg	4.46 l	-
Lining	1.2 EUR	0.55 kg	0.31 l	-
Trims	3.4 EUR	0.15 kg	0.09 l	-
Transport	1.3 EUR	1.81 kg	0.04 l	-
Total	46.3 EUR	12.26 kg	5.59 l	-

Care instructions

Do not bleach
Do not tumble dry
Iron at low temperature 110°C
Professional dry clean
Wash with similar colors at 30°C

Garment care and repair guides

Explore our library of care guides, specific to fabrics, materials and garments, including stain treatments and repair guides below. For every product we keep spare parts and send you what you need, when you need it, at no cost.

Care Guides Repair Guides Order Spare Parts

Garment take back and resale

To extend the life of our product, we take back any unwanted Asket garments - no matter their condition or age. In exchange, you'll receive a reward voucher based on the type(s) of garments you return. Your sent in garments will be handled for resale at our Bondegatan Restore location.